• In Tanzania, the fight against malaria has started to show major progress. Between 2008 and 2013, the prevalence of malaria in children under five years has nearly halved through a range of different interventions led by the Government of Tanzania with the support of NGOs such as PSI. PSI/Tanzania uses a community-initiated approach to behavior change communication by creating a platform for dialogue regarding malaria prevention and treatment.

    The behavior change communication project provides a harmonized message through overlapping channels to reinforce behavior change messages and better impact behaviors such as correct and consistent use of insecticide treated mosquito nets.

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