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The organization utilizes a social marketing approach to promote health products and services such as condoms (Plaisir, Protect and Prudence), HIV Counseling and Testing (HCT), alongside behavior change communications to prevent the spread of HIV and AIDS. SFH Rwanda therefore uses unique approaches and strategies to reach targeted populations which include the use of mid and mass media as well as collaborations with both district leaders and Community-Based Organizations (CBOs).
It also conducts referrals activities for Voluntary Medical Male Circumcision (VMMC).