In Africa, rabies is mostly transmitted by domestic dog bites. Human rabies is entirely preventable, and elimination through dog vaccination is feasible. However, rabies still kills thousands in rural communities, primarily because of limited awareness about effective disease prevention and control.

This is especially important for children, who are the principal victims of rabies. Much attention has been placed on the need to increase rabies awareness in affected communities, particularly amongst children. However, there has been little focus on exploratory work aimed at designing optimal interventions to increase rabies awareness amongst children.