When B’more for Healthy Babies began in 2009, Baltimore City had one of the worst rates of infant mortality in the country (13.5 percent). Black babies were five times more likely to die than white babies, reflecting deep health disparities. After years of service improvements as well as public health campaigns designed by the Johns Hopkins Center for Communication Programs, the rate has dropped to an historic low of 8.4 (2015) and the disparity between deaths of white and black babies has narrowed by more than 50 percent.